Dandelion
Dandelion
2018 • SOCIAL NETWORKING
2018 • SOCIAL NETWORKING
Dandelion was a lifestyle community platform developed by a Singapore-based startup. It aimed to connect a vibrant network of trend-seekers and lifestyle enthusiasts, inviting users to share their unique moments and discover authentic content that inspired everyday living. As the sole designer, I built the product from the ground up—defining the brand and visual identity to designing every screen and interaction of the iOS app.
Dandelion was a lifestyle community platform developed by a Singapore-based startup. It aimed to connect a vibrant network of trend-seekers and lifestyle enthusiasts, inviting users to share their unique moments and discover authentic content that inspired everyday living. As the sole designer, I built the product from the ground up—defining the brand and visual identity to designing every screen and interaction of the iOS app.
Although Dandelion was later discontinued as investor priorities shifted, the project reached a major milestone by shipping the fully functional iOS MVP. This was my first experience designing a product from scratch—owning everything from visual identity to end-to-end UX—which laid the foundation for how I approach product design as a holistic discipline. It also gave me an early appreciation for aligning brand, interaction, and business objectives from day one.
Although Dandelion was later discontinued as investor priorities shifted, the project reached a major milestone by shipping the fully functional iOS MVP. This was my first experience designing a product from scratch—owning everything from visual identity to end-to-end UX—which laid the foundation for how I approach product design as a holistic discipline. It also gave me an early appreciation for aligning brand, interaction, and business objectives from day one.